Social media marketing is a strategy that every company should embrace if they have not done so by now. Gone are the days when billboards and street advertisements were the in thing. They may still have a part to play, but in today’s society, everything happens on social media. From breaking news to follow up on past news. With a simple tweet, one can make or break a brand. Facebook, Instagram, Twitter, and LinkedIn are the most popular ones within the corporate environment. Here is why you need a keen eye on these pages this year.
Facebook has billions of active users who log in at least once a day. The advantage of Facebook is not necessary for the number of users it currently has but in your ability to target an advert to specific users who have an interest in what you have to offer. E-commerce entrepreneurs can be able to add their shops on their Facebook pages and link their promotions to specific items on the catalog. Advertising with Facebook is as low as a dollar a day and so no need to worry about going beyond your budget. They offer a lot of information on how to best market your products which makes it easy to adapt.
The world of photos. Improved cameras are the reason why many people buy new phones every year. Instagram works best with clear and high-quality images. A lot of brands opt to pay young and proactive individuals to advertise their brands on their social media pages because this generation has mastered the art of getting followers, especially on Instagram. Short, 30 to one-minute videos also have become a great way to get the message out there. Some countries can already add catalogs to their Instagram for people doing e-commerce. With all these great features, a company serious about marketing should definitely take their place on Instagram.
When it comes to Twitter, things change a little bit. One needs to be very keen on the latest news to be able to get it right. The other option is being the news creator by sharing something that catches the audience’s attention. It is essential to be on tweeter for a company or a business in 2019 because, with the right hashtags and great content, news spread like a fire. People who love what you are up to do the marketing for you by spreading your hashtag.
LinkedIn is a bit more corporate than any of the above platforms. Here it is all business and career talk. The best thing about it is that they already have a good reputation and so companies that effectively use LinkedIn have had benefits such as increasing sales, spreading their core values and getting the right skills to hire.
2019’s social media marketing game will get a bit tighter with more people getting into space and hiring experts on the same. You need your best foot forward.