You can take matters into your own hands with online design tools like Ripl — an app that lets you use your own photos and video on your smartphone to create professional, consistently branded social media posts and videos.
"Five years ago, our founder had a simple idea," explains Ripl CEO Clay McDaniel. "If we put the power of storytelling and short-form video-making directly in the hands of small business owners, it would give them a kind of superpower — the ability to rise above the crowd and stand out on social media. Now more than ever, that's what customers and potential customers want: to hear directly from the people creating products and services."
So how does Ripl work? What are the benefits for small businesses, and what are the social media marketing best practices — during the pandemic and beyond?