How Canva works
Professional design tools require you to make a lot of choices, from the thickness of your lines, to the amount of space between characters or text lines, to which fonts and colors look good together. Not only are these tools complicated to use, but if you don't understand graphic design concepts like the golden ratio, the rule of thirds, typography, kerning, knolling, and white space utilization, it can be difficult to create the polished, professional designs you hope to achieve.
Canva brings simplicity to graphic design with thousands of templates and easy-to-use drag-and-drop functionality. Small businesses can create all the visual content they need to communicate with their customers, and then publish their designs, all from one place.
Start by choosing a template. You can select a blank template for print, web or video or select from thousands of Canva templates built for specific industries and specific content, from social media posts and stories to business cards, posters, presentations, infographics or even animations. Next, upload any images, videos or custom fonts you want to use — or select content from Canva's library of more than 60 million stock photographs, illustrations, stickers and videos. From there, you simply add the images, videos and content fields and move them around to create the layout you want. Then you select fonts and add text to complete the online design.
When you're ready, just hit the "publish" button to load content onto your company website, social media page, presentation or email or even send it to print. "Whether you're using a laptop or a smartphone, it's the same very simple user experience, so you can work anywhere on any device and switch back and forth between devices," says Day. "All your content is right in front of you as you're designing, and you can publish with one click."
If you want to publish a similar design on multiple platforms, you don't have to start from scratch each time. Using Canva's Magic Resize tool, you can convert a Facebook cover to a LinkedIn cover in one click and then turn the content into a website image, banner ad or poster just as quickly.