Over the past decade, digital transformation has swept through industries and companies of all sizes, changing the way people work. Although professionals in most departments have been equipped with cloud-based software solutions that streamline their workflows and give them instant access to actionable data, human resources (HR) departments in most small and mid-size businesses (SMBs) have continued to rely on tools from decades past.
Nir Leibovich, CEO and co-founder of GoCo, came to this realization in 2014 when he was the chief business officer at a biotech firm with around 100 employees.
"Most every department was accelerating in terms of digital innovation," Leibovich recalls. "My sales team had CRM tools, my marketing team got marketing analytics, my finance team got cloud-based accounting software. They were all automating and streamlining their processes. But my HR admin Josie was surrounded by filing cabinets, stacks of paper and a fax machine. Walking into her office was like stepping into a time machine."
Leibovich, a serial entrepreneur and enthusiastic problem-solver, knew HR admins like Josie needed better tools. So, he reunited with his old business partners to create GoCo — a modern human resources platform with flexible onboarding, time-tracking benefits and payroll capabilities that users can access anytime, from anywhere, using any internet-connected device.