The pandemic has been tough on sales teams. Not only did it turn their pipelines into question marks, it also cancelled the in-person meetings that help them build relationships, close deals and get referrals.
Krish Panicker, vice president of product for Pipedrive CRM, says the pandemic has forced salespeople to adapt their communication strategies and embrace digital business technology in a big way — not only to maintain important relationships but also to find new ones.
"Our co-founders were very successful salespeople and entrepreneurs who built Pipedrive around the idea that in sales, you can't directly control your results, but you can control your actions," says Panicker. "You just do the math: How many deals do you need to hit your target, and how many actions do you need to take to get those deals? Even during COVID, the formula hasn't changed. If you know the four key elements to new sales — number of deals, deal velocity, deal conversion, deal value — you know which levers to start moving."
Pipedrive helps your sales team identify those levers by letting them visualize the data and the sales pipeline. Thanks to recent integrations and automations, it also helps fill their pipelines with fresh leads, keeps data up to date with automatic documentation and puts the focus on the actions that lead to sales.